Blog

MARKETING STRATEGY

Marketing Strategy for Course Creators

There has never been a better time to buy and use online courses. As a result, entrepreneurs like you have more opportunities. Are you an expert? Making a course, selling it online, and potentially making thousands of dollars is possible. That’s great. However, that’s where the problem lies. Are you

COMMUNICATIONS STRATEGIES

Sustainability – what’s YOUR definition?

Kim Vinet – Founder, Affirmative Sustainability Have you ever considered that sometimes when we write, we don’t exactly define the words we use — even in our native languages? When one person uses a word, it can reflect their deep subject-matter expertise, and if the audience doesn’t understand the word

COMMUNICATIONS STRATEGIES

Communicating in your customer’s native language is good business

As a social entrepreneur operating in North America, you’ve likely discovered that some (or many) of your customers are not native speakers of English. This is to be expected when 45 million Americans speak another language at home besides English (Spanish: 41.7 million and Chinese: 3.5 million)1. In Canada, where

LANGUAGE GROUP IN FOCUS

Grow your business: market to Brazilians!

Three reasons why you should consider marketing to Brazilians: They are numerous and accessible: There is an estimated 126 million Brazilians who are digital users1. About 159 million use social media, with Facebook being the most popular social network2 and WhatsApp leading as the top messaging platform – 148 million