Kim Vinet – Founder, Affirmative Sustainability Have you ever considered that sometimes when we write, we don’t exactly define the words we use — even in our native languages? When one person uses a word, it can reflect their deep subject-matter expertise, and if the audience doesn’t understand the word
As a social entrepreneur operating in North America, you’ve likely discovered that some (or many) of your customers are not native speakers of English. This is to be expected when 45 million Americans speak another language at home besides English (Spanish: 41.7 million and Chinese: 3.5 million)1. In Canada, where
Three reasons why you should consider marketing to Brazilians: They are numerous and accessible: There is an estimated 126 million Brazilians who are digital users1. About 159 million use social media, with Facebook being the most popular social network2 and WhatsApp leading as the top messaging platform – 148 million
